The first ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on 15 and 16 August (the event weekend) to celebrate cycling and raise funds to help save the UK’s charities.
London Youth Rowing (LYR), like many other charities, has been hugely impacted by the Covid-19 pandemic as fundraising events such as Prudential RideLondon have been either postponed or cancelled.
My Prudential RideLondon offers LYR supporters, of all ages and abilities, the opportunity to take part in a fantastic challenge and raise crucial funds for our charity.
It is an exciting, free event that can be done anywhere in the world. It offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend.
Hugh Brasher, Event Director of Prudential RideLondon, said:
"After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income.
My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August. Whatever you do, we urge you to raise funds for a charity of your choice – and have fun!"
How it works
My Prudential RideLondon includes four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either 15 or 16 August:
Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:
In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.
Participants are asked to follow current Government guidelines on cycling. For more information, click here.
Prudential RideLondon first took place in 2013 as a legacy event from the London 2012 Olympics. In its first seven editions, it has become the world’s greatest festival of cycling, with 100,000 riders of all ages and abilities participating in seven different events on traffic-free roads in London and Surrey. It has inspired hundreds of thousands of people to take up cycling or cycle more often and a total of more than £77 million has been raised for thousands of charities.
NOTES TO EDITORS
For further information, please contact:
My Prudential RideLondon
Ryan Goad | Press Officer | London Marathon Events Ltd
e. email@example.com | m. +44 (0) 7950 708574