About us Our misson and vision Our misson and vision The Mission London Youth Rowing (LYR) is a ground breaking sports charity that aims to develop young people through physical activity and to open access to rowing at all levels. Using the power of sport, our work enables disadvantaged young people to develop their life skills and improve their physical, social and mental wellbeing. The Vision LYR was founded by Jim Downing in 2004 in the hope that young people across London would have access to an otherwise traditionally niche sport and in turn help the rowing community become a more diverse, more inclusive environment. Originally named, ‘Row East London’, our first employee was hired in 2005. We went on to launch the National Junior Indoor Rowing Championships in 2007 and officially received charitable status in 2008. Today, LYR employs 13 full time coaches, multiple part time coaches and office staff to accommodate working with around 10,000 young people in schools, youth clubs and rowing clubs across London each year.