Iain Edmondson Iain is Head of Major Events at London & Partners, the Mayor of London's offical promotional organisation for the capital. He has more than 20 years business, operational and marketing experience across public and private sector organisations. Prior to this role, Iain was part of the bid team that secured the 2012 London Olympic and Paralympic Games for London and has delivered a number of multi-million pound private/public partnership projects for sport facilities and events. Iain's passion for sport often involves participating in physical challenges. This includes the London Marathon, RideLondon-Surrey 100 mile challenge and rowing. He learnt to row at the University of Salford, winning an event at Henley Regatta while at Cambridge University and coaching Loughborough University. He obtained a MBA degree from Cambridge University.